Not only producing beverages, Coca Cola also released a collection of nail polish. Marketing Week reported that large companies have cooperated with Nails Inc. to make nail polish that is named "Diet Coke City Collection".
Nail polish collection is comprised of four colors that are inspired by four of the world's fashion capital, namely London, Paris, New York, and Milan. London is represented by warnanude, to describe the 'cool' fashion in the UK.
The color purple from the collections of Paris, described the sunset over the Eiffel Tower. Then, New York with warnafuchsia to the city that never sleeps, while Milan's red to depict the spirit of the fiery Italian.
This nail polish is given free if you buy Diet Coke 500 ml sizes in the UK until 30 June. For those who are outside the UK, you can get it online by accessing Asos.com, who has worked with Coca-Cola.
This beverage brands, indeed the more heavily promoting through the world of fashion. Previously, Coca-Cola to sponsor the fashion shows Karl Lagerfel draft for collection "New York's fall 2010". Karl also designed the Coca Cola bottle with a special design describes himself as a limited edition.